—for the bold and the boundless
After nearly two decades of drinking, I reached a point where I didn’t want to wake up wondering what I said or who I hurt the night before. The anxiety, the looping thoughts, the shame—it was crushing. So I pulled the plug completely. It was the most loving thing I’ve ever done for myself.
But I’d be lying if I said I didn’t miss certain parts of it. I missed the ritual. I missed feeling like I belonged at the party. And as an artist? I missed the beer cans. The weird, wild, wonderfully designed craft beer labels that used to grab my attention and spark my imagination. That stuff mattered to me. It still does.
Enay was born from that place—a desire to feel more alive, more connected, more playful. Something that honors the creativity that made me fall in love with beer in the first place. Something that could keep up with the bold, adventurous, sometimes weird-as-hell journey I’ve been on ever since.
–it always starts with meaning
Before I draw a single line or name a flavor, I dig deep. Every brand I build starts with strategy—real strategy. Not fluff. I map the landscape. I study the market. I figure out what makes a brand breathe. Then, I build a brand bible to guide every visual and verbal decision. It’s the architectural mindset in me—starting 10,000 feet up, zooming into the tiniest detail. That’s where the magic lives.
With Enay, that meant creating a non-alcoholic beer brand that actually felt alive—not sanitized. Something that didn’t shy away from personality, grit, or feeling. Because when you’re not hiding behind the buzz, you might as well make it real.
–adventure, illustrated
I started sketching astronauts doing my favorite things—surfing, cycling, skating, hiking. They’re not just illustrations. They’re memories, moments, movement. They live like they’re on another planet, but they feel just like us when we’re in it—when we’re fully here.
Those scenes spilled onto the packaging—each can a tiny world of its own. Every detail was hand-drawn, layered, and intentional. Even the barcode got in on the action, morphing into a trail or wave. That’s where I hit flow—the kind of zone where you’re not thinking, just doing. Where everything clicks. It’s pure, playful, and, honestly, kind of addictive. No hangover required.
–it always starts with meaning
Before I draw a single line or name a flavor, I dig deep. Every brand I build starts with strategy—real strategy. Not fluff. I map the landscape. I study the market. I figure out what makes a brand breathe. Then, I build a brand bible to guide every visual and verbal decision. It’s the architectural mindset in me—starting 10,000 feet up, zooming into the tiniest detail. That’s where the magic lives.
With Enay, that meant creating a non-alcoholic beer brand that actually felt alive—not sanitized. Something that didn’t shy away from personality, grit, or feeling. Because when you’re not hiding behind the buzz, you might as well make it real.
—from the trailhead to your browser
After the identity and packaging came the website—a full ecommerce experience designed to feel like you were stepping into the world of Enay. Playful, trippy, immersive. Packed with scroll animations, layered textures, and just enough weird to make you look twice.
Each page was treated like a canvas. Not just to shop, but to explore. Because why should a non-alcoholic beer brand be boring? This isn’t just about selling cans. It’s about creating connection. Curiosity. Community. A little wonder. And okay, definitely a few people asking “where can I buy this?”
(Working on it. If you know a brewer, hit me up.)
For now, please check out more of Enay here!
—if it matters, let's build it
Enaytime is more than an idea—it’s an open invitation. To create boldly. To live with intention. To build things that reflect who we are and where we’re going. If you’re a brewer or founder looking to bring a brand like Enay to life, it’s ready for you. The story, the strategy, the illustrations, the website, the whole nine yards.
And if you’re just someone who believes a beer (or brand) can still have flavor without the fuzz—let’s talk.
I’m always down for a good adventure.
