Cavalla: A Legacy of Elegance and Innovation

Completed
August 2022
Client
Cavalla
Website
http://www.duomopro.com
Main service
Creative Direction, Packaging Design, Brand Design, Illustration
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Conceptual development

Brand Positioning
Based on the insights gathered, I defined Cavalla’s brand positioning. The focus was on elegance, luxury, and the transformative power of high-lift blonde colors, combined with a nod to Italy’s artistic heritage.

Mood Boards
I created mood boards that captured the desired aesthetic. These included images of Italian art, equestrian statues, minimalistic designs, and refined color palettes. The mood boards helped visualize the brand’s essence and guided the creative process.

Logo Design
The logo needed to reflect Cavalla’s sophistication and historical inspiration. I experimented with various design elements, including sleek, modern fonts and subtle references to equestrian motifs. The final logo balanced elegance with a contemporary edge.

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Italian history

Born in the heart of Italy, Cavalla is a brand that blends timeless elegance with cutting-edge innovation. Our journey began with a simple yet profound mission: to redefine the art of hair transformation with a touch of Italian sophistication. Known for our highly acclaimed High-Lift Blonde colors, Cavalla has become a symbol of beauty and refinement.

Architectural heritage, 
say hello to minimalism

Inspired by the equestrian statues of notable leaders that grace the piazzas of Italy, Cavalla draws upon the rich tapestry of art history. These statues, with their meticulous craftsmanship and majestic presence, epitomize the harmony of strength and grace—qualities we infuse into every product. By connecting our brand to these iconic works of art, we set ourselves apart visually and conceptually, celebrating the fusion of heritage and contemporary design.

Cavalla is more than a brand —it is a tribute to the artistry and history of Italy.

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"The Duomo packaging and brand identity beautifully fuse exquisite artwork, Italian craftsmanship, meticulous detail, and contemporary modern design into a truly unique and captivating brand."
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