Phase 1: Discover & Dream

Objective: Catch Victoria's vision and vibes

1. Client Chat: Discuss vision, goals, and audience. Understand core themes
2. Spy the Competition: Check out similar books. Spot trends, winning designs, and where I can help her stand out on a shelf
3. Brand Vibes: Review Victoria’s brand. Align the book with her style (hint... she relates most to being a turtle!)

Phase 2: Concept Playground

Objective: Dream up fresh design ideas that will relate across a broad, professional demographic

1. Brainstorm Bonanza: Create mood boards and sketches. Play with themes, colors, and fonts
2. Drafts & Doodles: Draw up rough cover designs. Develop fun options
3. Show & Tell: Present concepts to Victoria. Get feedback and tweak