The Creative Journey Behind 'The Power of Whole Human Leadership'

Completed

May 2024

Client

Victoria Pelletier

Website

https://victoria-pelletier.com/the-power-of-whole-human-leadership/

Main service

Creative Direction, Editorial Design, Illustration, Brand Design

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Phase 1: Discover & Dream

Objective: Catch Victoria's vision and vibes

Client Chat: Discuss vision, goals, and audience. Understand core themes
Spy the Competition: Check out similar books. Spot trends, winning designs, and where I can help her stand out on a shelf
Brand Vibes: Review Victoria’s brand. Align the book with her style (hint... she relates most to being a turtle!)

Phase 2: Concept Playground

Objective: Dream up fresh design ideas that will relate across a broad, professional demographic

Brainstorm Bonanza: Create mood boards and sketches. Play with themes, colors, and fonts
Drafts & Doodles: Draw up rough cover designs. Develop fun options
Show & Tell: Present concepts to Victoria. Get feedback and tweak

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Emotionally Engaging and Insightful: A Modern, Fresh Read for Professional Leaders Across All Industries

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Phase 3: Design Magic

Objective: Bring the vision to life

Cover Creation: Refine the concept with custom illustrations, thoughtful fonts, and harmonious colors
Typography & Colors: Choose friendly fonts and a vibrant color palette
Graphic Goodies: Design icons and patterns to ensure cohesive visuals

Phase 4: Perfect & Print

Objective: Get ready to shine in print and digital

Final Touches: Polish the design and align elements perfectly
Print Prep: Prepare files for high-quality print and coordinate with the printer
Digital Delight: Create e-book and online versions that look great on all devices

"The Duomo packaging and brand identity beautifully fuse exquisite artwork, Italian craftsmanship, meticulous detail, and contemporary modern design into a truly unique and captivating brand."

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