In a beverage world brimming with sameness, Enay carves its own trail. This isn’t just another non-alcoholic beer—it’s a full-bodied brand experience rooted in creativity, exploration, and soul. Designed for those who crave freedom without compromise, Enay brings fresh energy to the NA space with a brand strategy that’s as intentional as the product itself.
Reimagining What NA Beer Can Be
Enay was born out of a simple idea: what if non-alcoholic beer didn’t feel like an afterthought? What if it felt just as creative, adventurous, and satisfying as your favorite craft beer? With that in mind, this conceptual brand took shape—infused with soul, backed by strategy, and brought to life with a complete visual identity, packaging system, and fully custom website.
This wasn’t just about taste. It was about storytelling, emotion, and unfiltered creativity.
Hand-Drawn, Fully Custom Packaging
From a session IPA soaring through a twilight sky, to a hazy pale ale fueled by cosmic surf, each can of Enay tells a different story. Every illustration is hand-drawn, designed to evoke a sense of adventure and joy—with nods to nature, psychedelia, and retro outdoor culture. The typography balances ruggedness and refinement, creating a visual rhythm that moves as freely as the characters on the cans.
The color palettes? Intentional and immersive. From starry-night blues to citrus-toned sunsets, every hue invites you into the world of Enay.
A Digital Experience to Match
The Enay website mirrors the brand’s energy—playful, layered, and wildly refreshing. Custom illustrations, animated textures, and sticky scrolling elements create a user journey that feels more like an exploration than a transaction. Whether you’re diving into product details or admiring the subtle motion of a dripping can graphic, the site proves that non-alcoholic can still mean full experience.
For the Bold and the Boundless
Enay’s tagline says it all: Adventure, unfiltered. This is for those choosing a different path—not because they have to, but because they want to. Whether you’re sober, sober-curious, or simply seeking better options, Enay invites you to reconnect with your creativity, your energy, and your adventurous spirit.
