A brand with a sense of mindfulness
Araceli Farms is an organic lavender farm based in Dixon, California, dedicated to cultivating not just high-quality lavender products but also a sense of art, mindfulness, and calm energy.
—Color
Tranquil, dreamy, pastels
—Brand mark / logo
Crafting a logo that appears warm while resembling hands (hand picked) holding a lavender field
—Calmness
Utilizing thin, light, crisp lines
The moon, the sun, lavender, and a loving hand
The brand's voice
By thoughtfully blending the elements of art, mindfulness, and calm energy, the brand identity and packaging for Araceli Farms will not only reflect the farm’s values but also create a serene and inviting experience for customers. This approach will help Araceli Farms stand out in the market and build a loyal community around its unique offerings.