intention, meet flavor.
intention, meet flavor.
non-alcoholic beer that actually has a pulse.
From the very beginning, this wasn’t a "clean and quiet" NA beer brand (don't get me wrong, those brands are still very delicious). It was a riot of color, energy, and raw honesty. Because if you’re going to remove the alcohol, you shouldn’t have to remove the personality, too. Right?
Where most of the industry plays it safe with sterile labels and tired tropes, Enay leaned hard in the other direction. We asked: What made us fall in love with craft beer in the first place? The answer: the stories, the culture, the wild creativity. We built from there. Naming, messaging, tone, typography, packaging, illustration, and website design—all completely custom, all with one goal in mind: create the most fun, vibrant, unexpected NA beer brand possible.
who says no alcohol means no fun?
from gut feeling to full system.
We kicked off with foundational strategy: brand voice, messaging, moodboards, competitive research, and tone mapping. It became clear that this brand wasn’t just about drinking less—it was about living more. It was about reconnecting to our sense of play, adventure, and imagination. We weren't trying to be like everyone else in the "space"—we were building a new lane.
And from that strategy came a brand that speaks clearly. A voice that isn’t shy or saccharine. It’s bold, a little weird, and totally unapologetic. Whether you're surfing, cycling, hiking, or just taking a deep breath and slowing down, Enay is there for the ride.
getting lost in the universe, on purpose.
Enay’s packaging and website were built from the same vision—full of movement, imagination, and unmistakable character. Every can is hand-illustrated, telling its own cosmic-meets-outdoor story. No copy-paste here—each label was custom drawn, designed, and wrapped with intention. That same energy carries into the website: playful, animated, and made to explore. From the first glance to the last scroll, it’s all part of the same universe. One built to feel alive, and ready to move.
interested in building something with heart?
This kind of work doesn’t come from templates. It comes from deep listening, a bit of obsession, and a lot of care. If you're a founder, brewer, or team looking to build a brand that actually feels like something—let's talk.
"post-hike, legs shot, but this hazy pale ale? exactly what I needed."
