discovering inner balance
Our journey with Cha Ceremonial Grade Matcha began with a deep dive into strategy and research. We designed the brand strategy and crafted the purpose, voice, mission, and values for Cha.
Through just one meeting alone, we gained a clear understanding of what Cha stands for—mindfulness, balance, and sustainability. We analyzed the matcha market and identified key opportunities for differentiation.
By defining Cha’s target audience segments, we laid the groundwork for a brand strategy that would resonate deeply with their core values and mission.
