sacred cathedrals. modern rituals.
sacred cathedrals. modern rituals.
designed to stand out.
Duomo’s next chapter extended beyond the salon—into showers, suitcases, and backbars around the world. This new line of shampoos, conditioners, masks, leave-ins, and oils needed to live in many forms: from travel-size to at-home essentials to full 1-liter bottles designed for professional use. The challenge was to create a brand system that scaled effortlessly—one that could move across shelves, settings, and sizes without losing its sense of identity.
We designed a cohesive packaging system that holds together across every product, while staying rooted in the elegance and structure that defines Duomo. At the center of it all is a custom sketch—drawn in Italy, inspired by the great duomos, and brought to life as a symbol of heritage, geometry, and restraint. The result is a minimalist, modern expression of Italian care—designed to stand out quietly, wherever it lives.
a dialogue between classic and contemporary.
an architect’s take.
Duomo has always been about structure and soul—originally built around bold forms, rich color, and a deep love for Italian architectural heritage. When the client came back looking for a shift, the ask was clear: keep the heart, but bring in more restraint. Something cleaner. More minimal. More modern.
I approached this new product line like redesigning a beautiful home—refining the lines, softening the tone, and letting the materials speak. The goal wasn’t to reinvent the brand, but to distill it. To give it room to breathe, while keeping its roots intact.
What came out of that process is a quieter, more intentional Duomo. A visual system that holds the product with clarity and care—and reflects a deeper commitment to sustainability, vegan ethics, and lasting design.
investing in good design feels pretttttyy good.
Duomo proves what happens when strategy, identity, and packaging are aligned with purpose. The brand sharpens. The product gains presence. People feel it—instantly and instinctively. It’s the kind of design that holds weight, earns trust, and sets the tone for everything that follows.
At Lemoine, we build brands with clarity, depth, and edge. If you’re creating something with meaning, let’s make it unforgettable.
Have a vision worth building?
Let’s bring it to life—with intention, depth, and a ton of love.
“we designed Duomo to feel as timeless as the heritage that inspired it.”
